Your privacy choices

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

Behind Birch & Willow Mercantile are two sisters, Sarah & Lanita, that share a love for timeless design and the feeling of home.  Our name comes from our parents' favorite trees: the birch, strong and versatile like our dad who loved woodworking, and the willow, graceful and nurturing like our mom who finds joy in planting and tending to her flowers.  Growing up in a small town, we learned the value of family, creativity, and meaningful connections.  Our dream is to create a space that reflects those values and allows others to bring that same comfort and charm into their own lives.   This shop is not just a business but a continuation of our family's story, a tribute to our upbringing, and a way to share what we love with our community.

Lanita Copas (left) & Sarah Hamrick (right)